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2026.04.20 | Sunder Engineering |
#Installation Art#Milan Design Week#Experiential Design

oozing inflatables shape this modular milan installation by USM and snøhetta

oozing inflatables shape this modular milan installation by USM and snøhetta

Executive Summary

Snøhetta and USM's multisensory installation in Milan redefines the contemporary discourse on structure, softness, and material presence through a 'renaissance of the real'.

Analytical Insights

  • The collaboration between Snøhetta and USM delves into the 'renaissance of the real' concept, reinterpreting the interplay of physicality and multisensory experience through the installation.
  • The design ingeniously combines modular structures with soft inflatable elements, creating a captivating visual dialogue between rigidity and fluidity.
  • This work emphasizes immersive sensory interaction, prompting viewers to reconsider spatial composition and material tactility, thereby deepening their understanding of design's essence.