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2026.07.22 | Sunder Engineering |
#Design Management#Industry Insight#Business Strategy

Unveiling the Praxis: Watts & Dray on the Realities of Running a Design Practice

Unveiling the Praxis: Watts & Dray on the Realities of Running a Design Practice

Executive Summary

Design leaders Vanessa Watts and Erika Dray pull back the curtain on the authentic challenges and strategic insights of running a design practice in their anticipated debut column.

Analytical Insights

  • Analyzes the operational complexities of a design practice, from conceptualization to execution, emphasizing strategic planning and implementation.
  • Examines critical decision points for design leaders navigating market shifts, talent management, and financial planning.
  • Reveals how the creative industry balances artistic vision with commercial viability to ensure long-term sustainability.

Further Reading